Social Media Executive – Wellness And Beauty Retailer – London

Overview

Our client is a fast-growing, purpose-led business within the beauty and wellness sector, focused on delivering high-quality, accessible products. With an established international presence, the brand is expanding across the UK and Ireland market. They are seeking a creative and commercially aware Social Media Executive to support the growth of their digital presence in these regions.

The Role

This is a hands-on opportunity for a Social Media Executive to take ownership of content creation, community engagement, and local market execution, while collaborating with wider global teams. The role offers a strong mix of strategy and execution, with the opportunity to make a real impact on audience growth and engagement.

Key Responsibilities

• Social Media Strategy & Growth
  • Support the development and execution of the UK & Ireland social media strategy in line with wider business objectives.
  • Localise global content to ensure relevance for the UK audience.
  • Plan and manage a content calendar aligned with campaigns, launches, and key trading periods.
• Content Creation
  • Create and publish engaging, platform-specific content across Instagram, TikTok, Facebook, and other relevant channels.
  • Develop visual and video content that aligns with brand positioning and resonates with the target audience.
  • Stay up to date with social trends and identify new opportunities to drive engagement and growth.
• Community Management
  • Manage day-to-day community engagement, including responding to comments and messages.
  • Build relationships with the online community to strengthen brand loyalty.
  • Support influencer and creator collaborations aligned with brand positioning.
• Performance & Optimisation
  • Monitor and report on key social media metrics including engagement, reach, and growth.
  • Analyse performance and provide actionable insights to improve content and strategy.
  • Continuously optimise activity based on results and audience behaviour.

About You

• Proven experience as a Social Media Executive or in a similar role.
• Experience within beauty, wellness, lifestyle, or consumer brands is advantageous.
• Strong understanding of key social platforms and current best practices.
• Confident in content creation, including basic photography and video editing.
• Experience using social media scheduling and analytics tools.
• Strong organisational skills with the ability to manage multiple projects.
• Fluent in English; additional languages are beneficial.

Personal Attributes

• Creative, proactive, and highly organised.
• Passionate about social media, content, and digital storytelling.
• A strong communicator who can engage effectively with both internal teams and external audiences.
• Comfortable working in a fast-paced, collaborative environment.
• Data-driven mindset with the ability to translate insights into action.

Benefits

• Competitive salary package
• Performance-related bonus
• Employee discount
• Additional leave benefits (including birthday leave)
• Pension scheme