Social Media Executive – Whitechapel

Overview

Our Chatter team helps Dishoom share its stories, from our cafés to our communities, and everything in between. We are currently seeking a Social Media Executive to join the team on a 12-month fixed-term contract based in Whitechapel. This role is ideal for someone who enjoys keeping things organised, cares about the details, and brings warmth and curiosity to their work. You will work closely with our Senior Social Media Manager to deliver social media content across Dishoom and Permit Room, with a focus on Instagram and TikTok.

About the Role

As our Social Media Executive, you will support the day-to-day running of our social channels, helping to bring campaigns, stories and content to life across Dishoom and Permit Room. You will be involved in scheduling content, engaging with our guests online, supporting content production, and helping us understand what our audience loves most. No two days will be the same.

What You’ll Be Doing

• Supporting the Senior Social Media Manager in delivering our social media strategy across Dishoom and Permit Room, with a focus on Instagram and TikTok.
• Managing the day-to-day scheduling of posts, stories and campaigns, ensuring everything is published accurately and on time.
• Looking after community management by responding to comments and messages, engaging with guests, and ensuring every interaction reflects Dishoom’s warmth and hospitality.
• Working closely with our Guest Services team to help manage enquiries and escalate more complex issues when necessary.
• Maintaining and updating the social content calendar to keep activity aligned with wider marketing and PR plans.
• Supporting content production logistics, including coordinating freelancers, gathering assets, organising files and assisting on shoot days.
• Assisting with social performance tracking by gathering insights and preparing reports on what is working best.
• Monitoring social trends, emerging creators and cultural moments relevant to Dishoom and Permit Room.

About You

You are organised, dependable and thoughtful, taking pride in doing the small things well. You are confident engaging with people online, curious about what makes great content successful, and eager to learn more about social media within a brand-led hospitality environment.

You will likely bring:

• 1-2 years’ experience managing or supporting social media for a brand, agency or hospitality business.
• A love of systems, processes and attention to detail.
• Strong communication skills and a warm, considered approach to community engagement.
• A genuine passion for food, drink and storytelling.
• A collaborative mindset, bringing positivity, initiative and care to your work.
• Familiarity with social tools such as Meta Business Suite and Dash Hudson (or similar).
• An understanding of the food and hospitality scene and enthusiasm for being part of it.
• A curiosity about South Asian culture and the Dishoom world (a big plus).

Benefits

We are committed to making Dishoom an excellent place to work. Alongside being part of a supportive, creative team, you will enjoy:

• A huge summer festival (our Family Mela), Babus’ Day Out and a brilliant Christmas party.
• Regular team events and a weekly team lunch at Babu House.
• 25 days’ holiday plus bank holidays, with extra days for our Mela and Christmas party.
• A Dishoom Black Card with a monthly allowance to treat friends and family in our cafés.
• Delicious food from the café menu when working in cafés.
• Access to a wide discount network, from flights to groceries.
• Subsidised yoga and gym memberships.
• Ongoing support for your personal and professional development.
• An extra day off to take your little one to their very first day of school.
• A team of smart, kind and ambitious people creating something special together.

Note: Babu can be a term of respect in India but is more frequently used to refer to bureaucrats behind desks who don’t do much.

Inclusion

At Dishoom, everyone is welcome. We are committed to building an inclusive and diverse workplace and strongly encourage people from all backgrounds, identities and experiences to apply.