Social Media Lead | London, Uk

Overview

Zopa is a pioneering financial services company, established in 2005 as the first peer-to-peer lending platform and now operating as a customer-focused bank. With a vision to redefine finance by putting people at the centre, Zopa has grown into one of the UK’s most loved workplaces. The Social Media Lead role is a senior position responsible for driving the growth of Biscuit, Zopa’s current account product, through innovative and effective paid and organic social media strategies. This role requires a blend of creative insight, operational excellence, and cross-functional collaboration to scale Biscuit’s social presence and customer acquisition.

About the Role

• Lead paid social strategy and ongoing performance optimisation across Meta, TikTok, YouTube and Reddit
• Run creative test cycles, identify winning patterns quickly and drive continual performance improvement
• Set the creative direction for social content, ensuring it is platform native, culturally relevant and refreshed appropriately
• Build a scalable creative system that maintains high output without compromising quality
• Translate narrative strategy into effective paid testing frameworks that enhance both brand and performance
• Collaborate closely with digital performance, analytics, marketing, creative, PR, compliance and product marketing teams to align goals and insights
• Define the role of each social channel across paid and organic, shaping core, emerging and experimental activity
• Guide organic content direction to build trust, credibility and cultural relevance alongside acquisition objectives
• Identify cultural signals and platform trends early and convert them into actionable opportunities
• Oversee community management, ensuring consistent, reputation-safe engagement and managing escalations when necessary
• Manage agency partners with clear briefs, high creative expectations and disciplined performance oversight
• Produce clear insights and narratives for weekly and monthly reviews, highlighting successes and areas for improvement
• Drive experimentation by evaluating new formats, channels and betas, deciding where to test and scale

About You

• Strong creative capability with sharp platform intuition across Meta, TikTok, Reddit and others
• Ability to quickly identify what makes content effective, with an eye for behaviours, cultural shifts and emerging formats
• Commercially minded with a solid understanding of CAC, CTR, CPM, conversion windows and creative decay
• Motivated by both performance outcomes and brand personality
• Confident managing paid social at scale, including always-on and campaign cycles
• Experienced in briefing and holding agencies accountable, making swift and calm optimisation decisions
• Hands-on knowledge of TikTok Ads Manager, Meta Ads, YouTube performance and mobile app campaigns
• Clear and confident communicator, able to translate data into compelling narratives
• Reputation aware, understanding the demands of regulated industries
• Experienced in social community management, escalation processes or crisis situations

Nice to Haves

• Experience in fintech or other regulated sectors
• Ability to produce short-form video or direct creators
• Familiarity with AI tools for creative production
• Experience with social listening and publishing platforms such as Hootsuite

What Success Looks Like

• Paid social performance is a key driver for current account customer acquisition at an affordable CAC, meeting ambitious 2026 targets
• Clear and strong narratives that drive higher creative impact
• Brand presence that feels modern, sharp and culturally connected
• Organic content that is smart, timely and increasingly high engagement
• Community management that is disciplined, consistent and reputation-safe
• Confident handling of incidents with fast and trusted social communications
• Recognition as the social expert who improves effectiveness and sharpness across teams

Working Arrangements

Zopa values flexible working and a good work-life balance. This hybrid role requires attendance at the London office 2-3 days per week. There is also the option to work from abroad for up to 120 days per year, subject to having the right to work in the chosen country. Zopa ensures all employees have the necessary support to thrive both professionally and personally from day one.

Diversity Statement

Zopa is committed to providing a workplace free from discrimination. We believe diversity of experience, perspectives and backgrounds leads to better products and a unique company culture. Our team represents nearly 50 nationalities and we have an active DE&I forum. We encourage all candidates to bring their full selves to work and offer reasonable adjustments throughout the hiring process.

We may use artificial intelligence (AI) tools to support parts of the recruitment process, such as reviewing applications and assessing responses. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are made by humans. For more information about data processing, please contact us.