About the Role

We are seeking a strategic, experienced, and creative Social Media Manager to lead social campaigns for some of the BBC’s biggest programmes, with a strong focus on BBC Three. Reporting to the Head of Social, iPlayer and Three, you will line manage a team of four and work closely with social production, edit, and planning teams.

This role is central to delivering a coherent and consistent social media experience for UK audiences aged 16–34, with a strong focus on 16–24-year-olds. You will oversee campaigns that maximise reach and engagement, deliver high-quality creative content, and drive journeys to iPlayer and other BBC platforms.

Key Responsibilities

• Lead social media campaigns across platforms, acting as the strategic and editorial lead.
• Collaborate with publishing, production, edit, and planning teams to align social strategy with broadcast output.
• Work closely with commissioning to plan and guide social activity around priority programmes.
• Manage team resources and processes to maximise engaged reach among UK under-35s.
• Ensure campaigns meet quality metrics while delivering relevance and scale.
• Engage with talent and content stakeholders to align programme priorities with social activity.
• Report campaign performance and insights to senior stakeholders.
• Contribute to the BBC’s creative development in the social space by setting campaign-level strategies and driving innovation.

Skills & Experience

• Proven experience delivering integrated social media projects alongside broadcast output, ideally within TV or audiovisual media.
• A track record of managing major TV shows or brand campaigns on social media, including strategy, content creation, community management, and analytics-driven decision-making.
• Understanding of media production and commissioning processes.
• Strong leadership and influencing skills, with the ability to drive new initiatives and shape strategic thinking.
• Experience managing teams and mentoring staff.
• Deep understanding of audience behaviours across platforms, devices, and content types, and the ability to translate this into effective social strategies.
• Proven ability to manage and nurture stakeholder relationships across production, talent, and internal teams.

Why Join the BBC?

This role offers the opportunity to work at the forefront of social media innovation within one of the world’s most recognised broadcasters. You’ll lead high-profile campaigns, influence BBC strategy, and engage millions of young audiences with compelling content. Flexible working is supported, and salary reflects both internal benchmarking and market insights.

Application Process

Please submit your CV and application by 28 October 2025. Flexible working preferences can be discussed at offer stage. Before your start date, you may be required to disclose any unspent convictions or police charges, in line with BBC policy.

Tags: Social Media Manager Jobs, Broadcast Media Jobs, BBC Careers, Digital Campaign Manager Roles, Fixed-Term Contract Marketing Jobs