Social Media Manager

Overview

We are looking for a creative, driven, and strategic Social Media Manager to join our team. This is a fantastic opportunity for someone passionate about food, culture, and digital marketing to help grow Afrikana Glasgow’s online presence and build our brand.

Key Responsibilities

• Develop and execute social media strategies across Instagram, TikTok, Facebook, and other relevant platforms.
• Plan and create engaging content, including photography, reels, and stories that reflect the Afrikana brand.
• Work closely with our marketing and operations team to align campaigns with promotions and events.
• Engage with our audience, respond to messages/comments, and build an active online community.
• Track and analyse performance metrics to drive growth and engagement.
• Stay up to date with social media trends to keep our content fresh and relevant.
• Coordinate and manage collaborations with influencers and local creators.

Skills and Experience

• Proven experience managing social media accounts, preferably in the food, hospitality, or lifestyle industries.
• Strong understanding of TikTok and Instagram trends.
• Basic photo and video editing skills (Canva, CapCut, or similar tools).
• Excellent communication and copywriting skills.
• A proactive, creative mindset with the ability to work independently.
• Passion for food, culture, and community engagement.

Desirable

• None

What’s on Offer

• Competitive salary based on experience.
• Staff discounts on food and drinks.
• Opportunity to grow with an expanding brand.
• Creative freedom to bring your ideas to life.

Tags: social media, marketing, food, culture, community