Job Description
Overview
The Social Media Manager at McCormick & Company, based in Aylesbury, United Kingdom, is responsible for shaping the strategic framework for how McCormick brands engage with consumers across social media channels. This role involves overseeing both paid and organic content, collaborating with cross-functional teams, and driving business objectives through innovative social media strategies.
Key Responsibilities
- SOCIAL MEDIA STRATEGY: Develop an overarching social media strategy to enhance consumer engagement and connections, considering emerging channels and cultural trends.
- PAID MEDIA & CAMPAIGNS: Collaborate with creative and PR teams to execute content plans for paid social media and ensure timely delivery of assets.
- SOCIAL CONTENT DEVELOPMENT: Lead the creation of new social media content, organise brainstorms, and ensure alignment with brand tone and best practices.
- SOCIAL EDITORIAL PROCESS: Manage the monthly content planning process to support business objectives and maintain brand consistency.
- COMMUNITY MANAGEMENT: Develop and publish organic content while managing community responses on social media.
- ANALYTICS AND REPORTING: Conduct quarterly reporting on engagement metrics and provide insights to senior leadership.
- TRENDS: Stay updated on industry trends and recommend innovative ways to connect with consumers.
Requirements
- Bachelor’s Degree in Digital Media, Marketing, or Communications.
- Relevant work experience or related internships.
- Strong strategic thinking, attention to detail, and ability to manage a high-volume workload.
- Experience collaborating with cross-functional teams.
- Familiarity with social media insights tools and analytics.
- Creative skills in social graphics and knowledge of social management tools.
- Cooking experience or food knowledge is a plus.
About You
You are a strategic thinker with a keen eye for detail and a passion for social media. You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously. Your creativity and understanding of consumer engagement will drive the success of our social media initiatives.
Benefits
McCormick & Company is an equal opportunity employer, committed to diversity and inclusion. We offer a supportive work environment and guarantee interviews for disabled applicants who meet the minimum criteria.
