Social Media Manager

Overview

Berkeley Group IT (BGIT) provides a wide range of BAU (Business as Usual) and project services to over 2,600 colleagues across more than 20 operating companies within The Berkeley Group. Our vision is to be the Group’s technology partner of choice, delivering excellent service to a world-class business. We are currently seeking a Social Media Manager to join our expanding digital marketing team.

The primary responsibilities of this role include managing the group’s social media accounts, producing content, and overseeing regional accounts. This position also involves community management and responding to customers on review platforms. The role requires working 5 days out of 7, including some weekends. This role is initially based in Send (Woking) but will relocate to Cobham within the next 6 months. Access to a car is essential due to the office locations.

The Role

• Lead on content creation for our group channels on Instagram, Facebook, and YouTube.
• Manage the content calendar, blending your own content with curated content from regional teams to create the right mix of brand and local development content.
• Influencer/Creator management: Identify and collaborate with relevant influencers and creators.
• Grow audience and engagement using boosting/paid advertising while coordinating with the performance manager and our media agency.
• Advise and support local marketing managers on their local development social media accounts.
• Manage and expand internal use of Hootsuite: the group social media platform.
• Manage access and security for all social media accounts.
• Respond to customer comments and direct them to the appropriate customer service teams if follow-up or deeper conversation is required.
• Manage our group Trustpilot account.
• Oversee the regional Google My Business accounts (over 50 GMB pins/locations) and provide best practices to the regional teams.
• Stay current with social media platforms, industry trends, and best practices, and implement necessary updates.
• Work with the Performance Marketing Manager to enhance our paid social media strategies.
• Collaborate with the wider digital team to help devise content for various digital channels (Web, SEO, and email).
• Analyse competitor social media activities.
• Maintain and reinforce messaging, brand voice, and tone.

Experience Required

• Experience in running corporate social media in a large, complex organisation.
• Proven experience as a Social Media Manager, or similar role.
• Strong understanding of social media platforms, their respective audiences, and strategic advantages.
• Frequent user of multiple social media channels, staying up to date on the latest social trends and best practices.
• Strong organisational skills with the ability to meet deadlines in a fast-paced environment, working from multiple offices.
• Excellent written and verbal communication skills including adapting copy to the Berkeley Tone of voice.
• Creative thinker with a keen eye for detail and a passion for content creation.
• Ability to adapt to the tone of voice of the business to ensure consistency in all content.

Software Skillset

• Adobe video editing is preferable.
• Use of Canva Pro preferred.
• Use of Hootsuite is preferable.

Why Join Us?

• 25 days annual leave, increasing with service to 33 days.
• Health and wellbeing benefits including Private Medical Insurance.
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day.
• Private pension plan.
• Group life assurance.

The standard default full-time working hours in the office are from 8am to 5pm with core working hours from 9am to 4pm.