Social Media Manager

Overview

Costa Coffee is on a mission to reimagine coffee experiences worldwide, creating meaningful moments powered by innovation and purpose. As part of the Coca-Cola system, Costa operates in over 50 countries, delivering thoughtfully crafted coffee through passionate teams. Join the nation’s favourite coffee brand as a Social Media Manager and lead bold, consumer-led social and influencer strategies to protect and grow Costa UK&I’s market-leading position.

What you’ll do

• Lead Costa’s UK&I Social & Influencer Strategy – Develop and deliver annual, consumer-focused social media and influencer plans that drive profitable growth across Retail and Express, embedding the ‘Made with Heart’ brand platform into everything.
• Shape Local Social & Influencer Campaigns – Create impactful UK initiatives from concept to execution, ensuring consistent, standout social content that connects with our audience.
• Act on Consumer Insight – Own the market insight agenda to turn consumer understanding into actionable strategies, ensuring all social and influencer activity resonates and drives brand consideration, trial, and loyalty.
• Collaborate & Influence Across Teams – Build strong relationships with internal stakeholders and agencies to deliver seamless, integrated marketing campaigns that elevate Retail and Express platforms through social communications.
• Drive Growth & Performance – Lead the always-on content calendar, manage budgets, and optimise social campaigns to increase brand awareness, market share, and return on investment while achieving UK&I business objectives.

Who you are

We are interested in your unique skills and experience, including:

• Proven Social Media & Influencer Expertise – Demonstrable experience developing and executing consumer-focused social media and influencer strategies across paid and organic channels, ideally within a consumer brand environment.
• Strategic Thinking & Campaign Leadership – Strong track record of leading integrated campaigns from concept to delivery, driving measurable brand growth.
• Data-Driven & Insight-Led – Skilled at using consumer insights, market research, and analytics to shape strategy, optimise campaigns, and deliver impactful social media activations.
• Collaborative & Influential – Experience working across multiple internal and external stakeholders, including agencies, senior leadership, and cross-functional teams, with the ability to influence and build consensus.
• Creative & Trend-Savvy – Up-to-date with the latest social media trends, digital technologies, and creative storytelling techniques, with a proven ability to create engaging content that resonates with target audiences.

Why Costa?

Costa is a global coffee brand that values passion, progression, and integrity. We offer a hybrid working environment that balances flexibility with meaningful in-person collaboration. Benefits include:

• Ownership opportunity through the Coca-Cola Share Investment Plan (SIP)
• Annual discretionary bonus scheme based on business results and individual contribution
• Smart pension scheme with tax and national insurance savings, plus matched contributions up to 10%
• Costa Financial Support Fund for team members facing unexpected financial pressure
• 50% discount in all Costa-owned stores and 25% off in participating stores
• Private medical cover through our Private Healthcare scheme
• Additional perks available – explore more here

Location – Where you’ll work

Our Support Centre teams currently work flexibly, combining home working with in-person time for key moments such as team meetings and creative sessions. From January 2027, we will be based in a new office in St Albans, where teams will work on-site three days a week to foster connection and collaboration.

Additional Information

For reasonable adjustments and general queries, please contact costa.recruitment@costacoffee.com.

Costa is committed to creating a culture where everyone belongs. We celebrate diversity and are dedicated to building an equitable and inclusive environment that embraces the unique experiences, identities, and perspectives of all team members. Our core values—Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players—guide us in making a meaningful impact. Through initiatives like the Costa Foundation, we support communities in coffee-growing regions and local areas alike.