Social Media Manager – Football.com

Overview

Football.com is seeking a Social Media Manager to build and scale its global social presence. Football.com is an emerging football platform focused on live scores, football data and fan insights, aiming to become a global football data authority by transforming statistics, rankings and insights into shareable stories and fan conversations. This role positions social media as a core product growth engine, requiring collaboration across Product, Marketing, Design, Content and Data teams to develop engaging, social-native football content that drives awareness and discovery.

Key Responsibilities

Social Strategy & Editorial Direction

• Define and execute the global social media strategy for Football.com.
• Position Football.com as a trusted football insights brand by transforming football data into engaging narratives.
• Own the social calendar around major football moments including:
  • Champions League
  • Premier League
  • LaLiga
  • International tournaments
  • Transfer windows
  • Key football storylines
• Develop repeatable content formats that scale across platforms and become recognisable Football.com series.

Social-Native Football Content

• Create and publish content across key platforms including:
  • TikTok
  • Instagram
  • X
  • YouTube Shorts
  • Facebook
• Focus on social-native football formats such as:
  • Player comparisons
  • Rankings and debates
  • Predictive content
  • Fan voting mechanics
  • Controversial insights and narratives
• Ensure Football.com content is fast, relevant, insightful and highly shareable.

Community & Football Conversations

• Build and nurture conversations with football fans across platforms.
• Encourage engagement through:
  • Polls
  • Debates
  • Rankings
  • Comparisons
  • Fan opinions
• Spot emerging conversations in football culture and translate them into timely content.
• Help position Football.com as a reference point in football debates online.

Product & Growth Collaboration

• Work closely with Product and Marketing teams to align social media with product initiatives and features.
• Support creation of shareable football insights that encourage fan interaction and participation.
• Connect social media activity with product discovery and user acquisition.
• Leverage social media as a growth engine for digital products.

Creators, Partnerships & Football Ecosystem

• Collaborate with football creators, influencers and media personalities when relevant.
• Identify opportunities to amplify Football.com content through football communities and creator ecosystems.
• Support collaboration across the company’s broader football ecosystem, including SportyTV and other football media initiatives.

Reporting & Performance

• Track and analyse key social media metrics including:
  • Reach
  • Engagement
  • Shares
  • Follower growth
  • Retention
  • Audience behaviour signals
• Deliver regular performance insights and recommend content optimisations.
• Test formats, hooks and distribution strategies to continuously improve performance.

Cross-Functional Collaboration

• Work closely with designers, editors, content creators and marketing teams to produce high-quality content efficiently.
• Ensure social media supports both brand storytelling and product growth.
• Maintain efficient workflows and clear communication across stakeholders.

Person Specification

• 3–6+ years experience in social media, ideally within football, sports media or sports content.
• Deep knowledge of football culture and fan behaviour, including how debates and narratives emerge online.
• Strong editorial instincts with ability to translate football insights into engaging content.
• Excellent platform instincts across:
  • TikTok
  • Instagram
  • X
  • YouTube Shorts
• Strong understanding of what makes football content shareable and conversation-driven.
• Comfortable using analytics and performance data to guide decisions.
• Ability to move quickly and produce high-impact content in a fast-paced environment.
• Strong collaboration skills and ability to work across teams.
• Passion for football and curiosity about how football media is evolving in the digital era.

Why This Role Is Exciting

Football.com is building a new kind of football platform that connects football data, fan insight and social conversation. This role offers the opportunity to shape how football fans discover, discuss and share football insights online. If you are passionate about football, social media and digital culture, you will help build a new global football brand from the ground up.

If you are interested, we encourage you to apply. Every application is reviewed by a member of the team (AI is not used in the recruitment process), and we aim to respond within 48 hours.