Social Media Manager (maternity Cover – 12 Months Ftc)

Overview

We’re The Good Influence, a social-first creative agency with a conscience, dedicated to helping brands grow in a way that benefits people, culture, and the planet. As AdWeek’s #3 Fastest Growing Agency Globally, we combine creativity with social impact, working with clients across the UK and North America. We are currently seeking a Social Media Manager for a 12-month maternity cover fixed-term contract, based in London with a hybrid working model (2 days per week in office).

Role Summary

The Social Media Manager will lead organic social strategy and execution for one of our largest beauty clients across the UK and North America. This role requires a blend of creativity, strategic thinking, and analytical skills, managing all aspects of organic social media including content planning, client liaison, shoot management, performance reporting, and cross-team collaboration.

Key Responsibilities

• Client Management & Collaboration
  • Act as the main day-to-day client contact for all organic social matters.
  • Lead communication for client projects, share results, and produce error-free collaboration documents.
  • Ensure quality and adherence to brand and project guidelines for client deliverables.
  • Work closely with the Business Director to deliver within agreed scopes, budgets, and timelines.
  • Represent the organic social team in cross-functional discussions to ensure consistency across channels.
• Social Strategy & Content Production
  • Lead long-term organic social strategy, content calendars, and channel strategies for Weleda UK & US.
  • Translate brand and business objectives into actionable social media strategies using culturally relevant trends.
  • Facilitate planning sessions and support creative teams with insight-driven input.
  • Identify opportunities for experimentation, platform innovation, and trend adoption while maintaining brand integrity.
  • Brief and collaborate with design, influencer, and editorial teams on content purpose, tone, and audience relevance.
  • Balance trend-led inspiration with original thinking to keep campaigns fresh and authentic.
  • Lead scheduling quality and tool usage across accounts and projects.
  • Implement improvements to publishing workflows and tool organisation.
  • Keep the team informed of platform updates, new features, or bugs.
  • Partner closely with influencer, paid, and strategic teams to ensure cohesion across all social touchpoints.
  • Direct and oversee shoots across various formats, managing planning, crew, talent, and asset delivery.
  • Ensure all content is optimised for platform best practice and aligned with brand guidelines.
  • Work collaboratively with design, production, and social executive teams to deliver effective social-first creative.
• Community & Engagement
  • Oversee community activity across all channels, ensuring consistency, quality, and responsiveness.
  • Lead engagement efforts during campaign moments, product launches, and real-time cultural events.
  • Write and refine tone of voice guidelines, including reactive playbooks and escalation protocols.
• Performance & Reporting
  • Own the reporting process for all organic activity, from weekly updates to quarterly reviews.
  • Track performance against KPIs and use insights to inform future strategy and creative.
  • Stay updated on emerging trends, audience behaviours, and platform changes, sharing learnings internally and with clients.
  • Build insight-led post-campaign analysis with actionable recommendations.
  • Collaborate with strategy and design teams to inform ideas using platform and audience data.
  • Set up performance experiments such as A/B testing and advocate for innovation.
• Leadership & Mentorship
  • Line-manage and mentor the Social Media Executive, supporting their development and daily work.
  • Champion best practice in social media across the agency, sharing insights and inspiration regularly.

Candidate Requirements

• 4-5 years’ experience in social media management, agency or brand side.
• Proven experience leading organic social strategy and execution for beauty or skincare brands.
• Strong understanding of social-first content production and trends across Instagram, TikTok, YouTube, and other platforms.
• Experience directing shoots in studio, lifestyle, event, and real-world environments.
• Ability to balance creative ambition with practical production constraints and budgets.
• Excellent communication and client-facing skills, able to translate strategy into action and build trusted relationships.
• Confident managing budgets, scopes, and statements of work.
• Strong analytical skills with the ability to translate data into creative and strategic recommendations.
• Highly organised, proactive, collaborative, with excellent attention to detail.

Salary

Competitive salary depending on experience, within the range of £40,000 – £45,000.

Benefits & Perks

• Hybrid remote working: Tuesday and Thursday in office.
• Monthly travel budget.
• Monthly wellness budget.
• Company bonus scheme based on personal and company performance.
• Company pension scheme.
• Flexible working hours with trust to manage own schedule.
• Opportunity to grow within a fast-growing company.
• Open-minded culture welcoming new ideas and perspectives.
• Engagement with charitable organisations to give back.
• Regular team socials.
• 25 days holiday allowance plus bank holidays.

Tools Provided

• MacBook

Equal Opportunities

We believe that diverse ideas, perspectives, and backgrounds are essential to creativity. As an equal opportunities employer, we welcome applications from all backgrounds and treat all applications equally regardless of age, disability, gender identity or expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other protected characteristic.

If you are passionate about influencing the world for good, you will fit in well with our supportive and creative work environment, which is committed to inclusion, diversity, and representation.