Social Media Manager – Organic Social (m/f/d)

Overview

At FORMEL SKIN, we are at the forefront of revolutionising dermatology and reshaping the healthcare landscape. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. Supported by some of Europe’s most prominent health and consumer investors, we have successfully provided over one million treatments to our patients.

Based in Berlin, a vibrant city known for its dynamic culture, our passionate and ambitious team brings extensive experience from successful health and consumer tech ventures. We are committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.

Role: Social Media Manager – Organic Social

As our Social Media Manager – Organic Social, you will be the creative driver behind our Instagram and TikTok presence. You will act as both strategist and creator, confident in front of and behind the camera. Your responsibilities will include producing, editing, and publishing content that communicates the essence of our brand, builds a strong emotional connection with our community, integrates our founder Dr. Sarah in line with her brand role, and drives engagement across channels.

Key Responsibilities

• Channel Ownership: Fully own our organic Instagram and TikTok channels – from concept to execution, publishing, and performance tracking.
• Content Creation: Act as both creator and creative director – develop ideas, shoot, and edit content (photo and video), including appearing on camera yourself.
• Video Editing: Independently edit videos for Reels and TikTok, adding captions, effects, and engagement-boosting elements.
• Integration of Dr. Sarah: Plan and produce content with our founder Dr. Sarah, positioning her as a trusted medical authority in line with our brand guidelines – focusing on high-quality, informative content rather than influencer-style posts.
• Trend Spotting & Adaptation: Identify relevant social trends and creatively adapt them to fit our brand identity and tone of voice.
• Community Engagement: Build relationships with our audience by actively engaging with comments, messages, and community content – supported by our Customer Care Team.
• Performance Analysis: Monitor KPIs such as reach, engagement, follower growth, video views, and share of voice, and optimise content strategy based on data insights.

Requirements

• Minimum 2 years’ experience in social media content creation, focusing on Instagram and TikTok for consumer brands.
• Strong skills in shooting and editing short-form video content for social platforms.
• Comfortable appearing on camera and representing the brand in a professional yet approachable manner.
• Creative mindset with a deep understanding of current social media trends and formats.
• Hands-on mentality with the ability to work independently from idea generation to published post.
• Experience integrating brand spokespeople or experts into social content is advantageous.
• Strong communication skills in both German and English.

Benefits

• Creative freedom & visibility: Shape FORMEL SKIN’s organic social media presence and bring your ideas directly to life.
• Impactful role: Your content will directly influence how thousands of potential customers perceive and engage with our brand.
• Tailored benefits: We offer a diverse benefits package including 28 days’ vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a personal development budget, flexible working hours, and a remote work allowance (4 weeks per year).
• Team culture: We prioritise building a great team and fostering strong interpersonal relationships through regular company events, a team event budget, and bonuses for employee referrals.