Social Media Manager – Remote, UK

Overview

This role centres on building and scaling the social presence of a fast-growing Web3 entertainment brand where crypto, culture, and gaming collide. You will shape the social voice, lead content output across X, Instagram, and Telegram, and turn real-time moments across sports, markets, and global culture into high-impact stories that drive engagement, community activity, and commercial results. This is a fast-paced, creator-driven environment where bold ideas, quick reactions, and cultural fluency are essential.

What You’ll Be Doing

Strategy and Momentum

• Develop and deliver social strategies that keep the brand ahead of cultural, sports, gaming, and crypto trends.
• Ensure all channels become the primary destination for new offers, campaigns, and brand moments.
• Maintain a fast, reactive, meme-ready social tone that aligns with audience expectations.

Content and Community

• Create high-impact posts, memes, clips, and real-time commentary that drive sharing and conversation.
• Translate product launches, offers, giveaways, and predictions into native platform content.
• Keep Telegram, Discord, and wider communities active, energetic, and aligned with the brand’s personality.
• Turn real-time moments—sports wins, market movements, cultural shifts—into stories that generate clicks, chats, and conversions.

Creators and Collaborations

• Partner with streamers, creators, meme pages, and KOLs to produce high-engagement collaborative content.
• Design and run meme challenges, contests, and community activations that fuel organic growth.
• Balance creative impact with measurable performance outcomes.

Insights and Innovation

• Track engagement, growth, and conversion metrics to optimise strategy and content decisions.
• Share performance insights, viral learnings, and upcoming opportunities each week.
• Experiment rapidly, test new approaches, and evolve content formats to stay ahead of competitors.

Collaboration and Culture

• Identify emerging trends before they peak and activate ideas ahead of the market.
• Work closely with marketing, product, CRM, and creative partners to align messaging and campaigns.
• Bring energy, ownership, and cultural awareness to the team’s workflow.

Skills and Experience

• 3+ years hands-on experience managing social for gaming, sports, crypto, or entertainment brands.
• Track record of growing multi-platform accounts with high engagement and cultural relevance.
• Strong understanding of sports betting, casino marketing, and prediction platforms.
• Crypto-native perspective with fluency in Web3 trends, meme culture, and digital communities.
• Creative copywriting skills with the ability to shift between playful, meme-driven content and clear promotional messaging.
• Experience managing calendars, campaigns, and reporting workflows.
• Strong cross-functional communication abilities.

Why You’ll Want This Role

• Competitive compensation with performance-based crypto rewards.
• Ownership of the brand’s social voice, direction, and content innovation.
• Freedom to experiment and take risks with content and campaigns.
• A fast-moving, remote-first environment where ideas immediately turn into action.
• Opportunities to lead major creative or community-driven initiatives as the brand expands.

You’ll Thrive Here If You…

• Think in memes but measure success in data.
• Love crypto, sports, and competitive culture.
• Believe speed, consistency, and creativity drive growth.
• See social as a blend of commerce, community, culture, and entertainment.
• Want to help build one of the most talked-about brands in Web3.