Social Media Manager, Youtube

Overview

Location: Salford – Hybrid
Job Band: D
Contract Type: Attachment/Fixed-term Contract – Full-time
Department: BBC Sounds
Proposed Salary Range: £47,000 – £55,000 depending on relevant skills, knowledge and experience.
The expected salary range for this role reflects internal benchmarking and external market insights. We are happy to discuss flexible working. If you would like to, please indicate your preference in the application, though there is no obligation to do so at this stage. Flexible working will be part of the discussion at offer stage.

Purpose of The Role

We are seeking an experienced and ambitious Social Media Manager to lead shortform video across our wider portfolio of podcast and network radio accounts, with a strong focus on building and maintaining success on YouTube Shorts. This role will also involve working with 16:9 podcast content on YouTube as a secondary responsibility. Previous experience and understanding of YouTube as a platform are essential.

Your Team and Opportunity

You will collaborate with the existing YouTube team, commissioning teams, production companies, and presenters to deliver full-length, fully visualised podcast episodes for YouTube to an industry-leading standard. You will be part of a collaborative, fast-paced, and innovative environment where best practice is key, working within a friendly and experienced wider social media team across the BBC.

Key Responsibilities and Impact

• Plan, curate and distribute shortform video content across the BBC’s podcast and radio network YouTube Shorts portfolio, working with various internal teams.
• Work with internal BBC teams to distribute shortform video content across BBC News and the BBC homepage, regularly reporting success and identifying trends and opportunities.
• Collaborate with BBC internal teams to support innovative thinking around on-platform distribution of shortform video for BBC Sounds and BBC iPlayer.
• Support BBC Sounds’ 16:9 full-length podcast presence on YouTube, likely leading 1-2 titles.
• Coordinate and manage delivery of content from internal and external suppliers, providing clear, polite feedback and edit notes.
• Design and create multiple thumbnail options for YouTube video uploads, supporting others within the team.
• Work collaboratively on YouTube titling options, thumbnail text, metadata, descriptions, and YouTube search optimisation.
• Ensure all content complies with BBC editorial guidelines and support teams and suppliers in meeting these standards.
• Regularly collaborate with other social teams, podcast commissioners, production companies, presenters, and content discovery teams.

Your Skills and Experience

• Previous experience and understanding of working across YouTube as a platform.
• A strong passion for and deep knowledge of the BBC’s podcast and radio output; a regular consumer of YouTube content, especially in the podcast space.
• Strong knowledge of social video platforms and how young users discover radio and podcast content.
• Clear communication and organisation skills, with the ability to syndicate and share social media content across multiple teams.
• Confidence in providing clear and concise feedback to external content suppliers and managing important non-BBC relationships on a weekly basis.
• Significant experience as a Social Media Manager or content lead in a creative industry.
• Proficiency in Adobe Creative Suite with strong video and image editing skills, especially for YouTube Shorts and 16:9 videos.
• Design skills relevant to YouTube thumbnails, with the ability to create multiple options at pace.
• A strong understanding of visualised podcasting, thumbnail creation/ideation, metadata, and SEO across YouTube and Google.

• Knowledge of social media analytics and how to apply insights to content strategy.
• Strong interpersonal skills with the ability to build relationships across teams.
• Experience working with content from external creators or agencies.