Social Media Marketing Lead

Overview

Delamere Dairy is seeking a creative, self-motivated, and organised Social Media Marketing Lead to join its growing team in Knutsford, United Kingdom. The successful candidate will be responsible for creating dynamic content across various platforms to enhance brand presence and engagement, while strategically growing Delamere’s online community.

Key Responsibilities

• Idea generation, planning, and writing monthly content for all brands, including image sourcing and generation as required.
• Planning and generating video content for all platforms across all brands, both office-based and on location, including editing for a professional result.
• Scheduling social content for all brands.
• Reacting to social trends and proactively planning monthly social content calendars.
• Instigating collaborations with relevant third-party brands.
• End-to-end management of micro and paid influencer activity.
• Community management, including responding to social engagements and direct messages across all brands.
• Targeting, scheduling, and monitoring paid activity across all brands.
• Organisation of monthly lead generation forms for all brands, including data management and prize administration.
• Management of results for all social activity across all brands, including monthly analysis and reporting for continuous improvement.

Requirements

• A degree or professional qualification in social media marketing, with a strong understanding of how social channels work for business.
• 3-5 years’ experience in a similar role.
• Strong creative writing and ideas generation skills.
• Demonstrable experience in video generation for social, with proven results.
• Experience in reporting on social media performance and data insights.
• Familiarity with Meta Business Suite/ Ads Manager, Hootsuite, Canva, Linktree, Survey Monkey, Mailchimp, and video generation/editing software or equivalents.
• Excellent organisational skills, adept at prioritisation and working to key deadlines.
• Holds a full, clean driving license.

About You

The ideal candidate will have a strong understanding of the FMCG space and be comfortable working with pets (dogs and cats). You should stay updated with social media advances to maximise impact and actively seek tutorials and seminars for personal development.

Accountable for

All aspects of Social Media Management across Delamere’s brands, including:

• Delamere Flavoured Milk
• TopLife
• Delamere Dairy

Benefits

Competitive salary based on experience.