Social Media Marketing Specialist

Overview

We are seeking a creative and proactive Social Media Executive to support the day-to-day management of our organic social media channels. Working closely with the Social Media Lead, you will help deliver engaging content across platforms including LinkedIn, Instagram, Facebook, X (Twitter), TikTok, and YouTube, contributing to the growth and visibility of the brand.

The role involves content creation, scheduling, community engagement, and performance tracking to ensure our social presence is consistent, relevant, and aligned with broader brand initiatives and campaigns.

Key Responsibilities

• Create platform-specific content including copy, imagery, video, and graphics in line with brand guidelines.
• Schedule and publish posts across all social media platforms using approved tools.
• Support campaign rollouts by adapting content for different audiences and channels.
• Work with stakeholders across the business to build relationships which create engaging content for social media.

• Monitor comments, messages, and mentions across platforms, responding in a timely and professional manner.
• Flag opportunities for engagement and support the Social Media Lead in building relationships with followers, partners, and potentially influencers.

• Assist in tracking key metrics such as reach, engagement, follower growth, and content performance.
• Compile weekly and monthly reports to inform optimisation and planning.
• Use insights to suggest improvements to content and posting strategies.

• Work closely with the Social Media Lead and wider marketing teams to ensure content supports wider brand campaigns, digital marketing and messaging.
• Liaise with internal teams (Content, Design, Heads of Practice and PR) to gather assets and approvals.
• Liaise with B2B brand manager to support the partner social media initiatives.
• Maintain the social media calendar and ensure visibility of upcoming activity.

• Stay up to date with platform updates, trends, and best practices.
• Share ideas for new content formats, engagement tactics, and creative approaches.
• Monitor competitor activity on social media.

Person Specification

• Experience in managing or supporting social media channels for a brand or organisation.
• Proficient in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
• Strong copywriting, creative and visual content creation skills.
• Excellent collaboration, communication and people skills.
• Highly organised and detail-oriented.
• A collaborative team player with a passion for social media and brand storytelling.

What We Offer

We offer a flexible agile working environment, alongside a competitive salary and benefits package including:

• Hybrid working – 2 days per week working in the office (must live a reasonable distance to commute to the office)
• 25 days holiday allowance plus bank holidays
• Buy and sell annual leave up to 5 days
• Employee Referral scheme
• Group Incentive Plan (Discretionary Annual Bonus Scheme)
• Aviva Digicare+ Workplace App providing services including annual health checks, access to Digital GPs, mental health consultations, second medical opinions and more
• BUPA cover after 1 year’s service; free single cover for colleagues (less BIK Tax)
• Employee Assistance Programme offering free webinars for stress awareness and counselling sessions
• Group Income Protection supporting income if unable to work long term due to illness or injury
• Health and Wellbeing Programmes and apps including gym discounts, private medical insurance, cycle to work scheme, meditation sessions and more
• Life Assurance cover
• Workplace pension, 5% contribution once probation is passed
• Benefits Hub providing discounts to over 700 services including cinema tickets, food and drink, travel, and high street stores
• Dental Insurance
• Free legal help and discounted lawyer-led legal services

Some benefits are subject to passing probation or length of service and may be adjusted or removed from time to time.

Slater and Gordon also support and encourage career development within an award-winning law firm.