Social Media Strategist

Overview

WillPowders, a science-driven biohacking and wellness brand founded by Sunday Times No. 1 bestselling author Davinia Taylor, is seeking an experienced Social Media Strategist / Social Media Strategy Lead. The company is committed to helping people feel and think their best through knowledge, tools and high-quality products. This role offers a hybrid and flexible working arrangement within a fast-growing brand supported by a passionate community.

About the Role

The Social Strategy Lead will own and develop WillPowders’ social media and community strategy. This strategic position involves setting direction, defining standards and leading social media as a core brand and growth channel. The role works closely with the Social Media Manager and community-focused teams responsible for content creation, scheduling, execution and frontline engagement.

Key Responsibilities

• Social & Community Strategy
  • Develop and implement a clear social and community strategy aligned with brand and business objectives
  • Define channel roles, content pillars and audience strategy across Instagram, Facebook, TikTok and emerging platforms
  • Ensure social activity supports launches, campaigns, commercial moments and brand storytelling
  • Act as the senior owner of social within the marketing function
• Leadership & Collaboration
  • Work closely with PR, performance marketing and events teams to ensure joined-up execution
  • Brief designers, creators and freelancers where required
• Content Direction & Oversight
  • Set content strategy and creative standards across social channels
  • Contribute to ideation and messaging where needed, without being solely responsible for execution
  • Use community insight and feedback to inform content, education and product storytelling
• Performance, Insight & Optimisation
  • Define relevant KPIs across engagement, growth, sentiment and contribution to wider marketing goals
  • Analyse performance data to identify trends, opportunities and areas for improvement
  • Report insights and recommendations clearly to senior stakeholders

Skills & Qualifications

Essential

• Minimum 5 years’ experience leading social media for a consumer brand (B2C essential)
• Proven experience owning social and community strategy, not just execution
• Strong understanding of brand voice, community building and audience engagement
• Confidence working with performance data and translating insight into action
• Excellent written communication and sound judgement

Desirable

• Experience within wellness, health, lifestyle or mission-led brands
• Experience working in a fast-growth or founder-led business

Benefits

• On-site gym and bio-hacking facilities
• Pension scheme
• Private healthcare
• Annual company performance-based bonus
• 25 days holiday plus bank holidays
• Company events
• Discount on products