Tiktok Creator & Affiliate Manager

Overview

We are seeking a TikTok Creator & Affiliate Manager to lead the outreach, onboarding, and performance management of TikTok creators and affiliates across multiple direct-to-consumer (DTC) brands. The role involves building a network of TikTok creators to drive sales through TikTok Shop, generate high-quality user-generated content (UGC), and support client growth via affiliate partnerships.

Key Responsibilities

• Outreach & Onboarding: Identify, contact, and onboard TikTok creators to join the affiliate network and promote client products.
• TikTok Shop Management: Manage setup and coordination of TikTok Shop affiliate links, product selection, commission setup, and creator approvals.
• Affiliate Growth: Scale gross merchandise value (GMV) through TikTok creators by building relationships and encouraging repeat promotion of successful products.
• UGC Management: Source UGC creators for paid social briefs and ensure content delivery on time and within specifications.
• Creator Matching: Match creators with appropriate brands and products to maximise performance.
• Sales Tracking & Reporting: Monitor performance using GMV dashboards, commission data, and TikTok Shop analytics; identify top performers and new opportunities.
• Campaign Coordination: Collaborate with Paid Social and Creative teams to provide fresh creator content and affiliate feedback.
• Industry Awareness: Stay informed on TikTok trends, new affiliate tools, viral content formats, and creator monetisation updates.

Person Specification

• Minimum 1 year of experience in TikTok influencer, affiliate, or creator management.
• Strong understanding of TikTok Shop, GMV tracking, and affiliate backend systems.
• Experience managing creator communications, contracts, briefs, and performance tracking.
• Excellent organisational skills with the ability to manage multiple creators and deadlines simultaneously.
• Ability to identify high-quality content and predict performance based on platform trends.
• Clear written and verbal communication and negotiation skills.
• Desirable: Experience with platforms such as Shopify, Afluencer, and TikTok Creator Marketplace (TCM).

What We Offer

• Salary ranging from £28,000 to £40,000 depending on experience.
• Flexible working arrangements (remote or hybrid with access to Liverpool office).
• Standard UK holiday entitlement and pension scheme.
• Opportunity to work with fast-growing DTC brands in fashion, wellness, and lifestyle sectors.
• Exposure to paid media, creative testing, and full-funnel marketing strategy.
• A supportive and growing team that values initiative, performance, and creativity.