Youtube Content Creator Lead

Overview

We are a passionate, purpose-driven organisation dedicated to upskilling and empowering professionals who work with vulnerable children and adults in care. We are seeking a creative, confident, and forward-thinking YouTube Content Creator Lead to own and drive our video strategy end-to-end.

Key Responsibilities

• Lead the YouTube content strategy and create a content calendar aligned with campaigns and business priorities.
• Present confidently on camera with clear communication and authority (British accent required).
• Develop and refine scripts, working closely with writers and subject-matter experts.
• Oversee video editing workflows, ensuring all content is engaging, professional, and on-brand.
• Optimise every video for search and performance — including titles, descriptions, tags, thumbnails, and end screens.
• Use AI tools for idea generation, editing support, captioning, analytics, and workflow automation.
• Monitor and analyse YouTube analytics to improve audience retention and drive subscriber growth.
• Collaborate with design and marketing teams to repurpose long-form content into shorts, reels, and carousels for wider distribution.
• Maintain a consistent publishing schedule, balancing quality, frequency, and engagement goals.

Skills and Experience

• Proven experience managing and growing a YouTube channel (personal, professional, or client-based).
• Strong on-camera presence with clear communication and a British accent.
• Deep knowledge of YouTube SEO, analytics, and optimisation strategies.
• Experience directing and overseeing video production from concept to publishing.
• Skilled at crafting hooks, titles, and thumbnails that drive clicks, watch time, and retention.
• Comfortable using AI tools to enhance ideation, editing, captions, and performance analysis.
• Ability to adapt quickly to YouTube algorithm changes and evolving viewer behaviour.
• Up-to-date with video trends, content formats, and audience preferences.
• Strong data-driven mindset, focused on metrics like retention, CTR, and subscriber growth.
• Excellent collaboration skills, with the ability to work cross-functionally across content, marketing, and design teams.

Desirable

• Thumbnail design expertise, including A/B testing to improve click-through rates.
• Videography and editing skills (camera setup, lighting, sound).
• Experience producing both long-form educational and short-form social content.
• Familiarity with repurposing content across Instagram, LinkedIn, and TikTok.
• Background in education, training, or care sectors (a plus).

What’s on Offer

• Creative freedom to shape our visual identity.
• Flexible, remote working.
• Potential to grow into a full-time position.
• Supportive and collaborative team culture.
• £30,000 – £40,000 salary, 33 days holiday, and opportunities for growth.
• Free access to CPD-accredited training across 9 sectors.