Erick V.

I’m a social media data analyst who turns numbers into strategies that make sense for brands. I believe that every like, share, and comment is more than a metric—it’s a signal about what people care about and how they connect online.

My background combines data analysis with an up-to-date knowledge of social media platforms and trends. I focus on going beyond surface metrics to understand real audience behaviour, campaign effectiveness, and shifts in digital culture.

In practice, that means three things:

• Clear reporting that helps everyone understand what’s working.
• Actionable insights that teams can apply straight away.
• Strategies that work because they’re based on evidence, not guesswork.

I enjoy working cross-functionally with marketers, content creators, and leadership teams, making sure that data isn’t just collected but applied to real decisions. My goal is to make analytics a bridge between creativity and business results.